THE GRAMMY MUSEUM®: Devoted to exploring and celebrating music

Asset Development

Asset Discovery & Development Seminar

The GRAMMY Museum typically hosts one Asset Discovery & Development seminar per year.  Check back soon for more details. Feel free to contact us in the meantime.

About Asset Discovery & Development

The GRAMMY Museum has created a new division — Asset Discovery & Development — designed to archive and develop an artist's legacy for historical preservation. Asset Discovery & Development is devoted to building artifact databases for a wide range of musical artists.

"Most artists have a storage warehouse, a garage, or an attic full of potentially deteriorating memorabilia that reflects their life's work," says Executive Director Bob Santelli. "Asset discovery and development is critical to its preservation. Our mission is to not only preserve musical history, but assist in facilitating the artists' legacy for future generations to discover and enjoy."

The new department consists of three components:

  1. Asset Discovery: The GRAMMY Museum staff will collaborate with managers, estate management teams and even artists themselves to distinguish valuable materials, repair damaged items and create extensive catalogues.
  2. Asset Management: Digital archival databases will include photos, images, audio and visual recordings, posters, writings, drawings, wardrobe, props, memorabilia and other merchandise. These original artifacts will both be housed for preservation making them immediately accessible and easily sharable.
  3. Business Development: The protection and monetization of artifacts. Protection of the artist's legacy and brand is leveraged from the assets while creating untapped revenues.