Menu
SXSW2017panelV5.jpg

From Monterey Pop To Coachella: A Conversation With Lou Adler and Paul Tollett

Monterey Pop co-founder Lou Adler and Goldenvoice President/CEO and Coachella founder Paul Tollett will discuss the groundbreaking nature of the Monterey Pop Festival and how it set the stage for the many festivals to follow, including Coachella. Hear how Coachella was conceived, how Paul was influenced by Adler's work with Monterey Pop, and the future of Goldenvoice's Desert Trip-type festivals. The discussion will be moderated by Scott Goldman, Vice President of the GRAMMY Foundation and MusiCares.